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South East Coast? Become an Ambassador!

Written by on 14 February 2020

How well do you know the South East Coast?  Could you give visitors an accurate history of local attractions like Deal Castle or Osborne House?  Where are the top museums or best places to spot wildlife?  When are the best festivals or events held and where should art-lovers head to?

If you’re in any doubt, now is the perfect time to put your skills to the test with, a free, online product-knowledge training course tailored for everyone who interacts with visitors. 

Developed by the National Coastal Tourism Academy, (NCTA) which focuses on boosting the number of international visitors to England’s Coast, the course is packed with information on Kent, Brighton and East Sussex, West Sussex, Portsmouth and Gosport and the Isle of Wight.

“This free online training course is ideal for anyone working in the hospitality industry or meeting international visitors in any capacity, whether you’re a restaurateur, hotelier, work in a bar, shop, café or hair-dresser,” says Samantha Richardson, Academy Director of the NCTA.

“It’s more important than ever that we offer international visitors superb service and a very warm welcome.  We know they’re keen to visit the coast and are key to boosting the tourism industry on our coast.”

The Ambassador course has already been completed by hundreds of businesses around the coast, prompting a series of positive comments.

Pat Fox, The Banningham Crown inn, Norfolk, says: “Our MD and I have completed the regional module at present, and we are aiming to get all our managers and front of house staff on the programme in the coming week.

“It’s a very useful resource including comprehensive information about our area and insights into our customer base.  Being able to pass this on to our visitors adds value to our business too.”

“I enjoyed completing the course on England’s Coast Ambassador program and was surprised to yet learn more about our beautiful area,” says Jo Putman, from Wardley Hill Campsite, Suffolk. features modules on nature, local towns and villages, top tips on getting around the county, activities and more, and there’s a special module on understanding how to welcome international visitors, facts on the key markets and what businesses need to do to attract and retain these visitors. 

There is a total of eight courses covering every section of the coast of England; it’s free, can be undertaken in stages and on successful completion, users can download a personalised certificate.  

For more press information contact Sheron Crossman, England’s Coast Marketing & Communications Manager, tel: (0)1202 451805.